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Unit 1 (book)
Introduction of Digital Marketing, Importance of Digital Marketing
General Over View of Web Concept and Hosting, Domain
Website Planning

Unit 2 (book)
Search Engine Optimization (SEO)
Black HAT and White HAT SEO
Importance of Search Engine Optimization (SEO)
SEO On Page
What is SEO Off Page
Local SEO
Importance of Google Webmaster Tool

Unit 3 (book)
Social Media Marketing, Brand through Social Media Marketing (SMM)
Importance of Social Media Marketing
How to Optimize Social media
How Many Platforms of Social media
How to Make Business Pages or Profile on social media (Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.)
How to Create Paid Advertising on Social media

Unit 4 (book)
Google Ad words, Importance of Google Paid Campaign
Types of Google Advertisement, Search, Display, Mobile, Shopping, Video Advertisement
Create Paid Campaign on Google Ad words
Bing Advertisement
Tracking Performance and Measurement with Google Analytics

Unit 5 (book)
Email Marketing, Lead Generation
Content Marketing
Importance of Content Writing, How to Promote Brand though Content
Online Reputation Management and Review Management
Affiliate Marketing
Internet Entrepreneurship with Google AdSense
How to get Project from USA, UK, CA and other Country
Freelancing
Internet Marketing
Internet Marketing Strategy