M3 Retail Management

Unit 1 (book)
Concept of Retailing
Functions of Retailing
Retail Formats and Types
Retailing Channels
Retail Industry in India
Importance of Retailing
Changing Trends in Retailing

Unit 2 (book)
Understanding the Retail Consumer: Retail Consumer Behaviour
Factors influencing the Retail Consumer
Retail Customer Decision making Process
Types of Retail Decision Making
Market Research for understanding Retail Consumer

Unit 3 (book)
Retail Market Strategies
Retail Market Segmentation and its benefits, Kinds of Markets
Definition of Retail Strategy
Strategy for effective Market Segmentation
Strategies for Penetration of New Retail Markets
Retail Growth Strategies
Retail Value chain

Unit 4 (book)
Retail Location Selection
Importance of Retail Locations
Types of Retail Locations
Factors Determining the Location decision
Steps involved in choosing a Retail Location
Measurement of Success of Retail Location

Unit 5 (book)
Merchandise Management: Meaning of Merchandising, Factors influencing Merchandising, Functions of Merchandising Manager
Merchandise Planning
Merchandise Buying
Analyzing Merchandise performance