M1 Rural Marketing

Unit 1 (book)
Definition of Rural Marketing
Indian Rural Market Environment
Population and its locations, occupation pattern, expenditure pattern, infrastructure facilities

Unit 2 (book)
The Rural Consumer Characteristics
Factors influencing Rural Consumer purchase decision
Rural demand Nature
Types of requirements of Rural Demand
Hierarchy of markets and rural market index
Problems in rural marketing as Warehousing and Transportation

Unit 3 (book)
Marketing of Agriculture Inputs: Consumable inputs and durable inputs:
Marketing of Consumables and Durables:
Composition of Products, Price, distribution, promotion, product redesign or modification needs.

Unit 4 (book)
Marketing of Agricultural Produce
Formation of Cooperative marketing and processing societies
Marketing of rural/cottage industry/artisan products

Unit 5 (book)
Rural Marketing Strategies
Rural Market Segmentation
Strategies on product, Price, Promotion and Distribution