BBA301 Advertising Management

Unit 1 (book)
Advertising: Introduction, Scope
Importance Advertising in business
Role of advertising
Function of advertising
Key players in advertising
Types of advertising

Unit 2 (book)
Meaning of Public Relation
Difference between public relations and advertising
Role of Public Relations
Process of Public Relation
Advantages and disadvantages of Public Relations
Publicity, Advantages and disadvantages

Unit 3 (book)
Defining Sales Management, Objectives of Sales Management
Sales Management Strategies
Functions of Sales Executive
Scope and Role of sales promotion

Unit 4 (book)
Characteristics of the press, Basic Media concepts, Newspapers, Magazines
Factors to be considered for Print Media advertising
Meaning of Broadcasting, Radio as a medium, Television as a medium
Internet advertising

Unit 5 (book)
Growth and Importance of Media
Meaning and role of media planning
Media Plan
Market Analysis
Media Objectives
Developing and implementing Media Strategies