BBA-601 Strategic Management and Business Policy

Unit 1 (book)
Nature and Importance of Business Policy
Development of Business Policy
Classification of Business Policy
Mechanism or Policy making

Unit 2 (book)
Responsibilities and Tasks of Top Management
Objectives of Business Characteristics
Classification of Business Objectives
Types of Business Objectives and their overall Hierarchy
Setting of Business Objectives, Key Areas involved

Unit 3 (book)
Corporate Planning
Concept of Long-term Corporate Planning
Strategic Planning, Nature, Process and Importance

Unit 4 (book)
Corporate Strategy Concept, Components, Importance
Corporate Strategy Formulation Concept, Process and Affecting Factors
Corporate Strategy Evaluation Process, Criteria
Environmental Analysis
Corporate Resource Analysis

Unit 5 (book)
Porter’s Five Force Model
Concept of Synergy and Types
Evaluation of Corporate Synergy
Capability Profiles
Synergy as a Component of Strategy and its Relevance