BBA-405 Research Methodology

Unit 1 (book)
Meaning of Research, Objectives, Methods
Objectives of Research
Types of Research
Research Process
Research Problem formulation
Various Problems encountered by Researchers           
Unit 2 (book)
Method of Data Collection
Research Design
Features of a Good design
Different Research Designs                                         
Measurement in Research
Data types
Sources of Error
Unit 3 (book)
Census & Sample Surveys
Steps in Sampling Design
Types of Sample designs
Probability Sampling
Types of probability Sampling
Non-Probability sampling
Types of Non-Probability sampling                            
Unit 4 (book)
Processing Operations
Problems in processing                                               
Types of analysis
Hypothesis Testing
Chi-square test
T-test, F-test ,Z test
SPSS
Unit 5 (book)
Diagrams, Graphs
Charts
Report writing, Layout of Research report
Types of Reports
Mechanism of writing a Research report
Precaution for Writing Report
Oral Report
Formulation of Business Problems in Research
Elementary knowledge for Writing a Research Paper