BBA103 Management Economics

Unit 1 (book)
Definition, Nature of Economics as an art or Science
Scope & Limitation of Economics
Relevance of Economics in Business Management
Nature and Scope of Managerial Economics
Managerial Economics relationship with other subjects

Unit 2 (book)
Meaning of Demand, Demand theory and objectives
Demand theory objectives
Demand analysis, Demand schedule
Demand Curve and Nature of Curves
Laws of Demand, Elasticity of Demand & Types
Laws of Demand Elasticity of Demand Measurement
Indifference curves analysis Consumer Equilibrium
Consumer Surplus: Price, Income and substitution effect
Demand forecasting
Supply Analysis, Law of Supply
Supply elasticity
Price of product under Demand and Supply forces

Unit 3 (book)
Market Analysis: Nature of market
Types of markets and their characteristics
Pricing under different market structures: Perfect Monopoly
Pricing under different market structures: Oligopoly
Pricing under different market structures: Monopolistic completion
Price discrimination under monopoly competition

Unit 4 (book)
Pricing Methods
Pricing policies
Theories of factor pricing
Factor pricing v/s Product pricing
Price Discrimination
National income Concept and Measurement

Unit 5 (book)
Economic Growth and Development
Business Cycle
The balance of payments
Inflation