Important of Motivation

Motivation

Motivation is a key factor in encouraging individuals to perform at their best, helping organizations achieve their goals. Positive motivation boosts performance, while negative motivation hampers it.

Definitions

• Berelson and Steiner: Motivation energizes and directs behavior towards goals.
• Lillis: It stimulates emotions or desires that drive action.
• Encyclopaedia of Management: Motivation is the readiness to pursue goals and the forces that drive this readiness.
• Dubin: It consists of forces that keep a person working within an organization.
• Vance: It involves emotions or desires that lead to action.
• Vitiles: It represents an unsatisfied need causing action to restore equilibrium.
• Memoria: It is a willingness to expend energy to achieve a goal, activating dormant energies.

Nature of Motivation

• Inner Feeling: It energizes individuals to work harder.
• Emotions/Desires: Drives specific actions.
• Unsatisfied Needs: Creates a disturbance that leads to action.
• Energy Activation: Channelizes dormant energies into actions.

Importance of Motivation

• High Performance: Motivated employees exert maximum effort, improving productivity and reducing production costs.
• Low Employee Turnover and Absenteeism: Satisfied and motivated employees are less likely to leave and less likely to be absent.
• Better Organizational Image: Attractive to qualified and experienced individuals, simplifying personnel functions.
• Better Industrial Relations: Leads to job satisfaction, reducing conflicts and promoting a healthy work atmosphere.
• Acceptability to Change: Motivated employees are more adaptable to new methods and changes in the organization.